To many, the 2007 Ford Edge represents the best Ford has to offer in its current lineup, and sales of the stylish crossover are starting to fulfill the vehicle's promise. The Edge has only been on the market for four months, and it's already within 1,000 monthly units of the segment leaders Toyota Highlander and Nissan Murano.

Even better, according to JD Powers' Power Information Network, the Edge is only staying on the dealer lot for about 20 days, which is far less than the 48 days it takes to move a mid size CUV industry-wide. Dealers are also finding it easier to sell higher-content models, as Edmunds.com reports an average March transaction price of $29,699. Ford is also using the Edge to help stop Explorer, Expedition, and Escape owners from leaving the Ford brand, with 25% of its sales coming from its own SUVs.

The Detroit Free Press quotes Ford spokesman Jim Cain as saying that a second wave of marketing is coming soon for the Edge, and production at the company's Oakville, Ontario plant is scheduled to increase.

We had a feeling the Edge's good looks would make for a hit for Ford, and early numbers are showing that the company's newest CUV is more than holding its own in the industry's hottest segment. Now if they could just work on that cheap-o interior.


Ford Edge crossover gaining on its rivals

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I think this Edge needs to do really well for Ford along with the F series and Mustang or they could be in big trouble!

It doesn't seem like Ford has been marketing the Edge as heavily as they have been the Lincoln MKX? I really like the MKX but haven't heard as much about the Edge. Maybe just me? Anyway, what are the big differences between Edge and the MKX other than the obvious badging?

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the sharpest tool in the shed
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