EMPLOYEES ARE ‘DRIVE ONE’ STARS AS FORD TOUTS ITS LEAD IN QUALITY, SAFETY - Ford Motor Forums

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04-07-2008, 02:44 PM

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EMPLOYEES ARE ‘DRIVE ONE’ STARS AS FORD TOUTS ITS LEAD IN QUALITY, SAFETY

Ford employees will be the stars this week on American Idol, as the company introduces a new and far-reaching marketing initiative called “Drive One” to underscore to consumers its leadership in quality, safety, “green” and smart technologies

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