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04-07-2008, 02:44 PM
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| AD CAMPAIGN FEATURING EMPLOYEES PREMIERES ON AMERICAN IDOL A new national TV advertising campaign for Ford Motor Company premieres on American Idol, April 8, and stars several Dearborn-based employees. Shot in Ford facilities and on the streets of sunny California, the ads focus on the four pillars of Ford’s “Drive one” campaign: Quality, Green, Safety and Smart Technology. They feature unscripted, real-life interviews with several Ford engineers and technical experts about the work they do and the company’s advances in each area. More...      |
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