Report: Ford Motor Co. to Bring Back 'Taurus' Name
Tuesday, February 06, 2007

DETROIT — Ford Motor Co. (F) will rename its slow-selling Five Hundred model the Taurus, a name that Ford had previously used for a car that became the nation's top-seller, company officials said Tuesday.

The officials spoke to The Associated Press on the condition they not be identified by name because the official announcement had not yet been made.

The Taurus, considered by some the car that saved Ford, revolutionized the way autos look and feel when it was introduced in 1985. The Dearborn-based automaker ceased production of the Taurus in October after 21 years and sales of nearly 7 million, perplexing many industry analysts and former Ford executives who said the brand name had great value.

Ford spokesman Jim Cain would not confirm that the Taurus name will be brought back, but said new Chief Executive Alan Mulally has been interested in the Taurus ever since arriving from aviation giant Boeing Co. (BA) last year.

Is the SHO coming back. I always liked those.

Yet another blunder on Fords part. Probably one the most recognized names in autos. Who ever thought of dropping the Taurus name is probably long gone from Ford!

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...... BRIAN ......

Thats a good point Screw

How long have the Camry and Accord been around for?

Do you see Honda or Toyota dropping those names any time soon. Sometimes I think the people at Ford must be morons. Love the cars though!

So you rename the 500 back to the Taurus and it will pick up sales? In my opinion, they should have waited until they did a redesign of the line before they renamed it. Whats the point, for now its the Taurus/500 depending on whether you see the emblem on the rear?

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1989 Mustang 5.0 GT (25th Anniversary Edition)
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