I agree with you. I tried Black Magic once. The result was ok, but I practically needed shoulder surgery when I finished, which for me negated the price advantage. If you have dark color, then I would recommend trying Meguiars Gold Class, about 10 bucks. This is just slightly more than Black Magic. On dark colors in particular, it gives a deep rich shine. I think I have tried almost every wax out there. Some of them are extremely pricey, you are right, and not worth it. Now, if price is really a super high priority with you, you can still buy Johnsons Kit, at about 2.99. Just plan on calling 911 about halfway through,ha.